KOREASCHOLAR

WHEN TWISTS BECOME PREMIUM: THE ROLE OF LUXURY INVOLVEMENT IN PRICE PERCEPTION

Seolwoo Park, Sohyeon Park
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/441540
Download
Global Marketing Conference
2025 Global Marketing Conference at Hong Kong (2025.07)
pp.2-4
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
Luxury involvementNovel designPrice perceptionSymbolic literacyPerceived exclusivity
Author
  • Sohyeon Park(Ajou University, Republic of Korea)
  • Seolwoo Park(Jeju National University, Republic of Korea)