KOREASCHOLAR

THE IMPACT OF COUNTRY OF ORIGIN AND SUSTAINABILITY ON YOUNG CONSUMERS' PERCEPTIONS OF LUXURY GOODS

Serena Rovai, Aihoor Aleem, Costanza Dasmi, Olga Nechaeva
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/441541
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Global Marketing Conference
2025 Global Marketing Conference at Hong Kong (2025.07)
pp.5-6
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
Country of Origin (COO)SustainabilityYoung ConsumersLuxury BrandingConsumer Perception
Author
  • Olga Nechaeva(University of Florence, Italy)
  • Costanza Dasmi(University of Florence, Italy)
  • Aihoor Aleem(ISCTE – Instituto Universitario de Lisboa and Business Research Unit (BRU-IUL), Portugal)
  • Serena Rovai(Excelia Business School, France)