KOREASCHOLAR

IMAGE FLUENCY IN LUXURY BRANDS ON SOCIAL MEDIA

Selina Yuqing Xie, Joanne Yu
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/441542
Download
Global Marketing Conference
2025 Global Marketing Conference at Hong Kong (2025.07)
pp.7-12
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
Image fluencyVisual aestheticsLuxury brandsUser engagementProcessing fluency
Author
  • Joanne Yu(City University of Macau, Macao)
  • Selina Yuqing Xie(Modul University Vienna, Austria)