KOREASCHOLAR

FROM INTERACTION TO IMPACT: INVESTIGATING THE ROLE OF GENERATIVE AI IN FACILITATING CONSUMER WELL-BEING

Behzad Foroughi
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/441543
Download
Global Marketing Conference
2025 Global Marketing Conference at Hong Kong (2025.07)
p.13
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
Generative AIConsumer Well-BeingHuman-AI InteractionAI-Driven ExperiencesAI-Augmented Decision Making
Author
  • Behzad Foroughi(I-Shou University, Taiwan)