KOREASCHOLAR

REVISITING THE SUPERIORITY OF HUMAN INFLUENCERS OVER VIRTUAL INFLUENCERS: THE ROLE OF PRODUCT FRAMING AND INFLUENCER AGENCY ON CONSUMER TRUST

Billy Sung, Athena Wei Chee Chong, Joanna Lin
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/441544
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Global Marketing Conference
2025 Global Marketing Conference at Hong Kong (2025.07)
p.14
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
Virtual influencerInfluencer agencyPerspective takingProduct framing
Author
  • Billy Sung(Curtin University, Australia)
  • Athena Wei Chee Chong(Curtin University, Australia)
  • Joanna Lin(Curtin University, Australia)