KOREASCHOLAR

UNDERSTANDING CONSUMERS’ PURCHASE INTENTIONS FOR AI-DRIVEN PRODUCTS ADVERTISED ON INSTAGRAM: A CROSS-GENERATION ANALYSIS

Mei Xuan Liew
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/441546
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Global Marketing Conference
2025 Global Marketing Conference at Hong Kong (2025.07)
p.16
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
InstagramConsumer Purchase IntentionAI AdvertisementAdvertising ValueConceptual FrameworkGeneration Analysis
Author
  • Mei Xuan Liew(Sunway University, Malaysia)