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GENERATIVE AI IN FASHION ADVERTISING: EXAMINING CONSUMER ATTITUDES AND BEHAVIOURAL RESPONSES

Courtney Chrimes, Charlene Gallery, Xiaoqian Shen
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/441547
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Global Marketing Conference
2025 Global Marketing Conference at Hong Kong (2025.07)
p.17
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
Fashion AdvertisementsMarketingGenerative AIConsumer Behaviour
Author
  • Courtney Chrimes(University of Manchester, UK)
  • Charlene Gallery(University of Manchester, UK)
  • Xiaoqian Shen(University of Manchester, UK)