KOREASCHOLAR

SENSE OF AGENCY AND EFFECTIVENESS IN AI CHATBOT ADVERTISEMENTS: PERSONALIZATION, GRAMMATICAL SUBJECTS, AND CONSUMER PRIVACY CONCERNS

InHye Kim, Yung Kyun Choi
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/441548
Download
Global Marketing Conference
2025 Global Marketing Conference at Hong Kong (2025.07)
p.18
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
AI ChatbotsAgent of Information-seekingPersonalized AdvertisingPrivacy Concern
Author
  • InHye Kim(Dongguk University, Republic of Korea)
  • Yung Kyun Choi(Dongguk University, Republic of Korea)