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BEYOND ‘LOUD’: HOW MINDFULNESS SHAPES INTRINSIC MOTIVATIONS FOR ‘QUIET’ LUXURY BRAND PROMINENCE

  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/441549
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Global Marketing Conference
2025 Global Marketing Conference at Hong Kong (2025.07)
p.19
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
Brand prominenceLuxury consumptionMindfulnessMotivationStatus consumption