KOREASCHOLAR

VALUE-BASED SEGMENTATION OF YOUNG LUXURY CONSUMERS IN FASHION NFTS: PERSONAL AND LUXURY VALUE PERSPECTIVES

Hanna Lee, Yingjiao Xu, Md. Rafiqul Islam Rana
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/441551
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Global Marketing Conference
2025 Global Marketing Conference at Hong Kong (2025.07)
pp.21-24
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
SegmentationLuxury valuePersonal valuePurchase intentionLuxuryNFTs
Author
  • Hanna Lee(NC State University, USA)
  • Yingjiao Xu(NC State University, USA)
  • Md. Rafiqul Islam Rana(University of South Carolina, USA)