KOREASCHOLAR

THE IMPACT OF VIRTIAL INFLUENCER ADVERTISING ON CONSUMERS’ PARA-SOCIAL INTERACTIONS AND PURCHASE INTENTIONS; THE MEDIATION ROLE OF SOCIAL CUES AND PSYCHOLOGICAL DISTANCE

Huei-Ting Tsai, Pin-Yi Lee
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/441552
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Global Marketing Conference
2025 Global Marketing Conference at Hong Kong (2025.07)
p.25
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
Virtual influencerSocial cuesPsychological distancePara-social interactionPurchase intention
Author
  • Huei-Ting Tsai(National Cheng Kung University, Taiwan)
  • Pin-Yi Lee(National Cheng Kung University, Taiwan)