KOREASCHOLAR

THE INNOVATIVE ROLE OF AI FOR LUXURY BRAND STORYTELLING

Serena Rovai, Olga Nechaeva, Costanza Dasmi, Raffaele Donvito, Gaetano Aiello
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/441553
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Global Marketing Conference
2025 Global Marketing Conference at Hong Kong (2025.07)
pp.26-27
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
Luxury IndustryLuxury BrandnAIBrand StorytellingConsumer expectation
Author
  • Gaetano Aiello(University of Florence, Italy)
  • Raffaele Donvito(University of Florence, Italy)
  • Costanza Dasmi(University of Florence, Italy)
  • Olga Nechaeva(University of Florence, Italy)
  • Serena Rovai(Excelia Business School, France)