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THE INNOVATIVE ROLE OF AI FOR LUXURY BRAND STORYTELLING
Serena Rovai, Olga Nechaeva, Costanza Dasmi, Raffaele Donvito, Gaetano Aiello
Language
ENG
URL
http://db.koreascholar.com/Article/Detail/441553
Download
Global Marketing Conference
2025 Global Marketing Conference at Hong Kong (2025.07)
pp.26-27
글로벌지식마케팅경영학회
(Global Alliance of Marketing & Management Associations)
Keyword
Luxury Industry
Luxury Brandn
AI
Brand Storytelling
Consumer expectation
Author
Serena Rovai(Excelia Business School, France)
Olga Nechaeva(University of Florence, Italy)
Costanza Dasmi(University of Florence, Italy)
Raffaele Donvito(University of Florence, Italy)
Gaetano Aiello(University of Florence, Italy)