KOREASCHOLAR

VALIDATING THE DIGITAL TRANSFORMATION VALUE CREATION FRAMEWORK IN AUSTRALIAN AND TAIWANESE HOSPITALITY

Billy Sung, Chai-Yang Chang, Aysa Bahar Arjmand, Chien Duong
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/441555
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Global Marketing Conference
2025 Global Marketing Conference at Hong Kong (2025.07)
p.29
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
Digital transformationDigital innovationMotivatorsBarriers
Author
  • Billy Sung(Curtin University, Australia)
  • Chai-Yang Chang(Curtin University, Australia)
  • Aysa Bahar Arjmand(Curtin University, Australia)
  • Chien Duong(Curtin University, Australia)