KOREASCHOLAR

BLURRING THE BOUNDARIES: GENAI’s ROLE IN SHAPING CONSUMER IDENTITY

Ankita Misra, Tam Duc Dinh
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/441556
Download
Global Marketing Conference
2025 Global Marketing Conference at Hong Kong (2025.07)
p.30
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
Generative AIAI-mediated identityDigital identityCultural hybridityAlgorithmic identityAcculturation
Author
  • Tam Duc Dinh(Monash University Malaysia, Malaysia)
  • Ankita Misra(Monash University Malaysia, Malaysia)