KOREASCHOLAR

A CROSS-CULTURAL STUDY ON AVATARS AND YOUNG CONSUMERS’ INTERACTIONS WITH FASHION BRANDS IN THE METAVERSE

Marta Giovannetti, Lala Hu, Elena Cedrola
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/441557
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Global Marketing Conference
2025 Global Marketing Conference at Hong Kong (2025.07)
p.31
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
AvatarMetaverseFashionIdentityCross-cultural
Author
  • Elena Cedrola(University of Macerata, Italy)
  • Lala Hu(Catholic University of Sacred Heart, Italy)
  • Marta Giovannetti(University of Macerata, Italy)