KOREASCHOLAR

CONSUMER CHOICE OF RETAIL FORMAT IN THE OMNI-CHANNEL ERA: A TIME-OF-DAY PERSPECTIVE

Shinichiro Hata, Akira Shimizu
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/441558
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Global Marketing Conference
2025 Global Marketing Conference at Hong Kong (2025.07)
pp.32-33
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
Consumer BehaviorRetail SectorOmni-channel
Author
  • Shinichiro Hata(Keio University, Japan)
  • Akira Shimizu(Keio University, Japan)