KOREASCHOLAR

UNFAIR OR FAIR? THE ROLE OF SERVICE ROBOTS IN CUSTOMER FAIRNESS PERCEPTIONS

Jingyu Liu, Yibei Li
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/441558
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Global Marketing Conference
2025 Global Marketing Conference at Hong Kong (2025.07)
pp.32-33
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
Service robotsFairness perceptionCustomer engagementTourism services
Author
  • Yibei Li(Zhongnan University of Economics and Law, China)
  • Jingyu Liu(Qingdao University, China)