KOREASCHOLAR

WHO WILL PURCHASE SOUVENIRS ONLINE? EXPLORING CULTURAL EFFECTS FROM A NEUROPHYSIOLOGICAL APPROACH

Soey Sut Ieng Lei, Katsy J. Lin, Lawrence Hoc Nang Fong, Kelsey Qi Li, Shun Ye, Elizabeth Agyeiwaah, Chong Fo Lei, Rob Law
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/441560
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Global Marketing Conference
2025 Global Marketing Conference at Hong Kong (2025.07)
p.36
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
SouvenirCultural differenceElectroencephalographyNeuroscience
Author
  • Soey Sut Ieng Lei(University of Macau, Macao SAR China)
  • Katsy J. Lin(University of Macau, Macao SAR China)
  • Lawrence Hoc Nang Fong(University of Macau, Macao SAR China)
  • Kelsey Qi Li(University of Macau, Macao SAR China)
  • Shun Ye(Zhejiang University, P.R. China)
  • Elizabeth Agyeiwaah(University of Queensland, Australia)
  • Chong Fo Lei(Macao University of Tourism, Macao SAR China)
  • Rob Law(University of Macau, Macao SAR China)