KOREASCHOLAR

RESEARCH ON THE IMPACT OF CUSTOMER RITUALIZED EXPERIENCE ON BRAND LOYALTY: THE MODERATING ROLE OF PERCEIVED SERVICE INTELLIGENCE

Shuman Wang, Mengyao Li, Chunlin Yuan, Tianjiao Wang, Juran Kim, Hakil Moon
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/441561
Download
Global Marketing Conference
2025 Global Marketing Conference at Hong Kong (2025.07)
p.37
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
Ritualized experienceConsumer well-beingBrand loyalty
Author
  • Hakil Moon(Eastern Michigan University, USA)
  • Juran Kim(Jeonju University, Republic of Korea)
  • Tianjiao Wang(University of Glasgow, UK)
  • Chunlin Yuan(Henan University, China)
  • Mengyao Li(Henan University, China)
  • Shuman Wang(Changwon National University, Republic of Korea)