KOREASCHOLAR

HOW DOES EMPATHETIC AND AGENTIC AI TECHNOLOGY IMPACT CONSUMERS’ PERCEIVED CONTROL?

Lijun Xie
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/441562
Download
Global Marketing Conference
2025 Global Marketing Conference at Hong Kong (2025.07)
p.38
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
Generative AIHuman controlHuman-AI interactionDigital marketing 1 Email
Author
  • Lijun Xie(Skema Business School, France)