KOREASCHOLAR

A QUALITATIVE INQUIRY AND CONCEPTUALIZATION OF TRAVELER COMMITMENT TO CHATGPT

Hongxiao Yu, Pimonwan Doycharoen, Kawon Kim, Joohyung Park
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/441562
Download
Global Marketing Conference
2025 Global Marketing Conference at Hong Kong (2025.07)
p.38
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
ChatGPTTravel PlanningTraveler CommitmentInvestment Model
Author
  • Hongxiao Yu(Luther College, USA)
  • Pimonwan Doycharoen(Luther College, USA)
  • Kawon Kim(University of South Carolina, USA)
  • Joohyung Park(University of South Carolina, USA)