KOREASCHOLAR

THE IMPACT OF ARTIFICIAL INTELLIGENCE ON MARKETING RESEARCH: OPPORTUNITIES, CHALLENGES, AND ETHICAL IMPLICATIONS

Anothai Ngamvichaikit
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/441563
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Global Marketing Conference
2025 Global Marketing Conference at Hong Kong (2025.07)
pp.39-46
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
AI Marketing ResearchResearch OpportunityAI Ethics
Author
  • Anothai Ngamvichaikit(Sukhothai Thammathirat Open University, Thailand)