KOREASCHOLAR

TEXT-IMAGE CONGRUENCE OF AIRBNB HOSTS AND CUSTOMER BOOKING BEHAVIOR

Lingxue Zhan, Mingming Cheng
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/441564
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Global Marketing Conference
2025 Global Marketing Conference at Hong Kong (2025.07)
p.47
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
Thumbnail imagesText-image congruenceCurvilinear relationshipBooking behavior
Author
  • Mingming Cheng(Affiliation, Australia)
  • Lingxue Zhan(Curtin University, Australia)