KOREASCHOLAR

VR'S EXPERIENCE ECONOMY: BEHAVIORAL DIFFERENCES AND USAGE INTENT OF CHINESE AND KOREAN CONSUMERS - FORBIDDEN CITY & GYEONGBOKGUNG PALACE EXAMPLES

Yunahan Fang, Yerim Chung
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/441566
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Global Marketing Conference
2025 Global Marketing Conference at Hong Kong (2025.07)
pp.49-50
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
Tourism industrySeoul Gyeongbokgung PalaceImmersive VR technologyExperienceSatisfactionVisit intention
Author
  • Yunahan Fang(Yonsei University, Republic of Korea)
  • Yerim Chung(Yonsei University, Republic of Korea)