KOREASCHOLAR

THE WELFARE EFFECTS OF BEHAVIOR-BASED PRICE DISCRIMINATION IN E-COMMERCE

Francesco Gabriele

LanguageENG
URLhttp://db.koreascholar.com/Article/Detail/441567

Download

Global Marketing Conference

2025 Global Marketing Conference at Hong Kong (2025.07)
p.54

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

Keyword

Behavior-based price discrimination Personalized pricing Cunsumer welfare Machine learning Randomized controlled trials

Author

Francesco Gabriele(University of Southern California, United States)