KOREASCHOLAR

IMPACT OF INTERNET CELEBRITY CHARACTERISTICS ON FANS’ CONTINUOUS FOLLOWING BEHAVIOUR

Kit Hong Wong, Cheng Joo Eng, Cheng-Han Lin
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/441568
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Global Marketing Conference
2025 Global Marketing Conference at Hong Kong (2025.07)
p.55
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
Internet celebrity characteristicsJustice theorySource-attractive modelPerceived credibilityContinuous following
Author
  • Kit Hong Wong(Fooyin University, Taiwan)
  • Cheng Joo Eng(Fooyin University, Taiwan)
  • Cheng-Han Lin(Fooyin University, Taiwan)