KOREASCHOLAR

FROM REVIEWS TO REVENUE: EXAMINING THE IMPACT OF SOURCE MATERIAL AND ONLINE REVIEWS ON BOX OFFICE REVENUE

Kosetsu Matsukasa, Woosik Shin
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/441569
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Global Marketing Conference
2025 Global Marketing Conference at Hong Kong (2025.07)
pp.56-60
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
Online ReviewSource materialBox office revenueRegression analysis
Author
  • Kosetsu Matsukasa(Musashi University, Japan)
  • Woosik Shin(Musashi University, Japan)