KOREASCHOLAR

LIVE STREAMER CHARACTERISTICS AND AUDIENCE BEHAVIOR: A META-ANALYTICAL REVIEW

Pei-Yu Chien, Ce (Jacky) Mo, Cheng-Hao Liu
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/441570
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Global Marketing Conference
2025 Global Marketing Conference at Hong Kong (2025.07)
p.61
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
Live streamingStreamer characteristicsStreamer expertiseMeta-analysisStreamer trustworthinessStreamer attractiveness
Author
  • Cheng-Hao Liu(National Tsing Hua University, Taiwan)
  • Ce (Jacky) Mo(School of Information Systems and Technology Management, Australia)
  • Pei-Yu Chien(National Tsing Hua University, Taiwan)