KOREASCHOLAR

THE IMPACT OF DIGITAL EXPERIENCE, CLIENT CENTRICITY, AND ONLINE PRIVACY ON CUSTOMER SATISFACTION: THE MEDIATING ROLE OF OMNICHANNEL CUSTOMER EXPERIENCE

Vera Butkouskaya, Kenan Shukiurov
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/441571
Download
Global Marketing Conference
2025 Global Marketing Conference at Hong Kong (2025.07)
p.62
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
Omnichannel customer ExperienceDigital experienceClient centricityOnline privacyCustomer satisfaction
Author
  • Vera Butkouskaya(HSE Graduate School of Business, Russia)
  • Kenan Shukiurov(HSE Graduate School of Business, Russia)