KOREASCHOLAR

THE INFLUENCE OF AI-POWERED PERSONALIZATION ON BRAND LOYALTY IN THE FASHION INDUSTRY

Ricardo Godinho Bilro, Sandra Maria Correia Loureiro, João Marques, Mariana Berga Rodrigues, Cidália Morais Custódio
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/441573
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Global Marketing Conference
2025 Global Marketing Conference at Hong Kong (2025.07)
pp.69-74
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
Artificial IntelligenceBrand LoyaltyBrand EngagementDirect MarketingFashion Industry
Author
  • Cidália Morais Custódio(ISCTE University Institute of Lisbon, Portugal)
  • Mariana Berga Rodrigues(ISCTE University Institute of Lisbon and BRU - Buiness Research Unit, Portugal)
  • João Marques(ISCTE University Institute of Lisbon, Portugal)
  • Sandra Maria Correia Loureiro(ISCTE University Institute of Lisbon and BRU – Business Research Unit, Portugal)
  • Ricardo Godinho Bilro(ISCTE University Institute of Lisbon and BRU - Buiness Research Unit, Portugal)