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AI-DRIVEN CONTENT STRATEGIES: ENHANCING CONSUMER ENGAGEMENT AND LOYALTY

Catarina Maurício Domingos, Ricardo Godinho Bilro, Sandra Maria Correia Loureiro, Cidália Morais Custódio
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/441575
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Global Marketing Conference
2025 Global Marketing Conference at Hong Kong (2025.07)
pp.78-82
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
AI-enhanced contentAI-driven personalizationMarketing campaignsPurchase intentionBrand Advocacy
Author
  • Catarina Maurício Domingos(ISCTE University Institute of Lisbon, Portugal)
  • Ricardo Godinho Bilro(ISCTE University Institute of Lisbon and BRU - Buiness Research Unit, Portugal)
  • Sandra Maria Correia Loureiro(ISCTE University Institute of Lisbon and BRU – Business Research Unit, Portugal)
  • Cidália Morais Custódio(ISCTE University Institute of Lisbon, Portugal)