KOREASCHOLAR

PRICED BY PERCEPTION: THE DYNAMICS OF LUXURY NFT VALUATION

Ashley Stevens Chenn, Kelly Odessa Cowart

LanguageENG
URLhttp://db.koreascholar.com/Article/Detail/441643

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Global Marketing Conference

2025 Global Marketing Conference at Hong Kong (2025.07)
pp.83-84

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

Keyword

Luxury Fashion Brand NFT Gender Race Cultural Relevance and Equity

Author

Kelly Odessa Cowart(University of South Florida, USA)
Ashley Stevens Chenn(The Hong Kong Polytechnic University, Hong Kong)