KOREASCHOLAR

LOCAL EFFECTS OF INTRODUCING HIGH-END APARTMENT BRANDS IN SOUTH KOREA

Bike Chen, Seoungwoo Lee
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/441645
Download
Global Marketing Conference
2025 Global Marketing Conference at Hong Kong (2025.07)
p.90
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
Premium Branding StrategyHigh-End ApartmentsHousing Market ExternalitiesHousing PricesRental PricesReal Estate Market
Author
  • Bike Chen(Yonsei University, Republic of Korea)
  • Seoungwoo Lee(Yonsei University, Republic of Korea)