KOREASCHOLAR

PROVIDING CAUSAL EXPLANATION ENHANCES CONSUMER ADOPTION OF NEW PRODUCTS

Zhenfeng Ma, Jiayi He
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/441645
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Global Marketing Conference
2025 Global Marketing Conference at Hong Kong (2025.07)
p.90
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
Consumer AdoptionNew ProductInnovationTechnologyMental Simulation
Author
  • Zhenfeng Ma(Jiangnan University, China)
  • Jiayi He(Jiangnan University, China)