KOREASCHOLAR

THE POWER OF VISUAL DISPLAY: HOW PRODUCT UNIT PRESENTATION SHAPES PROMOTIONAL EFFECTIVENESS IN ONLINE ENVIRONMENTS

Sohyeon Park, Song Oh Yoon
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/441647
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Global Marketing Conference
2025 Global Marketing Conference at Hong Kong (2025.07)
pp.97-99
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
Digital MarketingVisual PresentationFeeling RightPromotional EffectivenessConcept Activation
Author
  • Song Oh Yoon(Korea University, South Korea)
  • Sohyeon Park(Ajou University, South Korea)