KOREASCHOLAR

GOVERNANCE FAILURES AND BRAND CONSEQUENCES: THE ROLE OF NEPOTISM IN CONSUMER BETRAYAL

Ha Youn Kim, Woojin Choi
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/441648
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Global Marketing Conference
2025 Global Marketing Conference at Hong Kong (2025.07)
p.100
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
BrandGovernance FailureNepotismBetrayalSocial Status
Author
  • Ha Youn Kim(Kunsan National University, Republic of Korea)
  • Woojin Choi(Hong Kong Polytechnic University, Hong Kong)