KOREASCHOLAR

DIGITAL TRANSPARENCY IN FAST FASHION: THE INFLUENCE OF DIGITAL PRODUCT PASSPORTS ON CONSUMER PURCHASING DECISIONS

Vera Herédia-Colaço, Leonor Silva
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/441648
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Global Marketing Conference
2025 Global Marketing Conference at Hong Kong (2025.07)
p.100
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
Digital Product PassportsFast-FashionBrand TransparencyCPEPurchase Decisions
Author
  • Vera Herédia-Colaço(Católica Lisbon School of Business and Economics, Portugal)
  • Leonor Silva(Católica Lisbon School of Business and Economics, Portugal)