KOREASCHOLAR

IMPACT OF PERCEIVED ALGORITHMIC EXPLAINABILITY, CONTROL, AND LITERACY ON USER EVALUATIONS IN SHORT-FORM VIDEO PLATFORMS

Jang Ho Moon, Jungyong Ahn, Youngju Jung, Yongjun Sung
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/441649
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Global Marketing Conference
2025 Global Marketing Conference at Hong Kong (2025.07)
pp.101-105
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
Perceived Algorithmic ExplainabilityUser ControlAlgorithmic LiteracyVideo PlatformsAttitudes
Author
  • Yongjun Sung(Korea University, Republic of Korea)
  • Youngju Jung(Korea University, Republic of Korea)
  • Jungyong Ahn(Korea University, Republic of Korea)
  • Jang Ho Moon(Sookmyung Women’s University, Republic of Korea)