KOREASCHOLAR

EFFECTS OF THE CONTENT OF CHATBOT CONVERSATIONS ON THE ADVERTISING PERSONALIZATION PARADOX

Masahiko Shibuse, Satoshi Nakano
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/441650
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Global Marketing Conference
2025 Global Marketing Conference at Hong Kong (2025.07)
pp.106-111
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
Chatbot AdvertisingExpectation ViolationPersonalization Paradox
Author
  • Masahiko Shibuse(Kanto Gakuin University, Japan)
  • Satoshi Nakano(Chuo University, Japan)