KOREASCHOLAR

AI-PERSONALIZED ADVERTISING: ACCEPTANCE AND EXPERIENCE CO-CREATION

Hien Thu Bui
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/441651
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Global Marketing Conference
2025 Global Marketing Conference at Hong Kong (2025.07)
pp.112-114
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
Artificial IntelligencePersonalized AdvertisingSOR ModelProgressive AdjustmentOmnichannel Harmonization
Author
  • Hien Thu Bui(York St John University, UK)