KOREASCHOLAR

INVESTIGATING THE ROLE OF IMPROVISED REAL-TIME MARKETING ON CUSTOMER LOYALTY: THE MODERATING ROLE OF AI DISCLOSURE

Chunlin Yuan, Yajing Yin, Shuman Wang, Tiaojiao Wang, Joonheui Bae, Kyung Hoon Kim
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/441652
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Global Marketing Conference
2025 Global Marketing Conference at Hong Kong (2025.07)
p.115
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
Improvised Real-Time MarketingAI DisclosureCustomer LoyaltyPerceived CreativityEmotional Appeal
Author
  • Kyung Hoon Kim(Changwon National University, Republic of Korea)
  • Joonheui Bae(The Hong Kong Polytechnic University, Hong Kong)
  • Tiaojiao Wang(University of Glasgow, UK)
  • Shuman Wang(Changwon National University, Republic of Korea)
  • Yajing Yin(Business School of Henan University, China)
  • Chunlin Yuan(Business School of Henan University, China)