KOREASCHOLAR

LUXURY BECOMES TOO ACCESSIBLE: THE ANTECEDENTS AND EFFECTS OF LUXURY DEMOCRATICATION

Youngju Jung, Heaseung Jeong, Jungwon Kim, Yongjun Sung
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/441653
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Global Marketing Conference
2025 Global Marketing Conference at Hong Kong (2025.07)
pp.116-119
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
Luxury DemocratizationBrand EquityConsumer-Perceived Luxury ValuesConsumer AttitudesEngagement
Author
  • Youngju Jung(Korea University, Republic of Korea)
  • Heaseung Jeong(Inha University, Republic of Korea)
  • Jungwon Kim(Seoul National University, Republic of Korea)
  • Yongjun Sung(Korea University, Republic of Korea)