KOREASCHOLAR

EXPLORING THE IMPACT OF USER-GENERATED CONTENT ON LUXURY BRANDING

Chaeyeon Park, Minjung Cho, Erin Cho
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/441654
Download
Global Marketing Conference
2025 Global Marketing Conference at Hong Kong (2025.07)
p.120
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
User-Generated Content (UGC)Narrative Transportation TheoryText miningConsumer SurveySocial Media Influencers
Author
  • Erin Cho(The Hong Kong Polytechnic University, Hong Kong)
  • Minjung Cho(The Hong Kong Polytechnic University, Hong Kong)
  • Chaeyeon Park(The Hong Kong Polytechnic University, Hong Kong)