KOREASCHOLAR

MORE REAL ISN’T ALWAYS BETTER: HOW CONSUMERS RESPOND TO CUSTOMIZED VS. SELF-REPLICA AVATARS IN VIRTUAL FITTING

Chorong Youn, Sunwoo Kim, Songmee Kim
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/441656
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Global Marketing Conference
2025 Global Marketing Conference at Hong Kong (2025.07)
pp.127-131
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
Virtual Fitting Services (VFS)Self-Replica AvatarsCustomized AvatarsBody Size
Author
  • Chorong Youn(Pusan National University, Republic of Korea)
  • Sunwoo Kim(Seoul National University, Republic of Korea)
  • Songmee Kim(The Hong Kong Polytechnic University, Hong Kong)