KOREASCHOLAR

ATTACHED TO AR EXPERIENCES: THE ROLE OF SELF-CONSTRUAL AND EMOTIONAL INTELLIGENCE

Mariana Berga Rodrigues, Sandra Maria Correia Loureiro, Maria João Santos Coelho
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/442345
Download
Global Marketing Conference
2025 Global Marketing Conference at Hong Kong (2025.07)
pp.132-138
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
Augmented Reality ExperiencesIKEASelf-ConstrualEmotional IntelligenceBrand Attachments
Author
  • Mariana Berga Rodrigues(Instituto Universitário de Lisboa (ISCTE-IUL) and Business Research Unit (BRU-IUL), Portugal)
  • Sandra Maria Correia Loureiro(Instituto Universitário de Lisboa (ISCTE-IUL) and Business Research Unit (BRU-IUL), Portugal)
  • Maria João Santos Coelho(Instituto Universitário de Lisboa (ISCTE-IUL))