KOREASCHOLAR

UNDERSTANDING ATTITUDES TOWARD ARTIFICIAL INTELLIGENCE: THE ROLE OF SELF-EFFICACY AND SOCIAL PRESENCE

Sandra Maria Correia Loureiro, Mariana Berga Rodrigues, Daniela Gonçalves, Ricardo Godinho Bilro
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/442346
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Global Marketing Conference
2025 Global Marketing Conference at Hong Kong (2025.07)
pp.139-143
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
Artificial IntelligenceTechnological Self-EfficacySocial PresencePerceived EmpathyAttitudes
Author
  • Sandra Maria Correia Loureiro(Instituto Universitário de Lisboa (ISCTE-IUL) and Business Research Unit (BRU-IUL), Portugal)
  • Mariana Berga Rodrigues(Instituto Universitário de Lisboa (ISCTE-IUL) and Business Research Unit (BRU-IUL), Portugal)
  • Daniela Gonçalves(Instituto Universitário de Lisboa (ISCTE-IUL))
  • Ricardo Godinho Bilro(Instituto Universitário de Lisboa (ISCTE-IUL) and Business Research Unit (BRU-IUL), Portugal)