KOREASCHOLAR

HIGH FASHION MEETS HIGH TECH: NFTs ADDING SPARKLE TO LUXURY SHOPPING

Aihoor Aleem, Sandra Loureiro, Filipe Santos
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/442347
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Global Marketing Conference
2025 Global Marketing Conference at Hong Kong (2025.07)
pp.144-149
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
NFTsBrand CoolnessLuxuryConsumer Behaviour
Author
  • Aihoor Aleem(BRU-ISCTE, Portugal)
  • Sandra Loureiro(BRU-ISCTE, Portugal)
  • Filipe Santos(ISCTE, Portugal)