KOREASCHOLAR

EXPLORING ONLINE VEGAN COMMUNITIES: A MIXED METHOD APPROACH

Ana Hungara, Helena Nobre
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/442348
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Global Marketing Conference
2025 Global Marketing Conference at Hong Kong (2025.07)
pp.150-153
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
Online Vegan CommunitiesConsumer-Managed CommunitiesMixed-Method ApproachVegan IdeologyDietary Patterns
Author
  • Ana Hungara(Research Unit on Governance, Competitiveness and Public Policies (GOVCOPP), University of Aveiro, Portugal)
  • Helena Nobre(Research Unit on Governance, Competitiveness and Public Policies (GOVCOPP),University of Aveiro, Portugal)