KOREASCHOLAR

A VALUE CO-CREATION FRAMEWORK FOR UNDERSTANDING CONSUMER INTENTION TO ADOPT AI IN MOBILE BANKING

Lee Wan Qi, Thoo Ai Chin, Nur Shafeera Mohamad, Huam Hon Tat
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/442349
Download
Global Marketing Conference
2025 Global Marketing Conference at Hong Kong (2025.07)
pp.154-155
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
Value co-creationTrustIntention to adoptAI in mobile banking
Author
  • Lee Wan Qi(Universiti Teknologi Malaysia, Malaysia)
  • Thoo Ai Chin(Universiti Teknologi Malaysia, Malaysia)
  • Nur Shafeera Mohamad(Universiti Teknologi Malaysia, Malaysia)
  • Huam Hon Tat(City University of Macau, China)