KOREASCHOLAR

THE ROLE OF REVIEW BODIES IN AI CONTESTATION IN FOSTERING CUSTOMER TRUST

Ivan Ho

LanguageENG
URLhttp://db.koreascholar.com/Article/Detail/442350

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Global Marketing Conference

2025 Global Marketing Conference at Hong Kong (2025.07)
p.156

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

Keyword

Artificial intelligence Consumer trust AI contestability Responsible AI Human-AI collaboration

Author

Ivan Ho(Macquarie University, Australia)