KOREASCHOLAR

THE EFFECT OF BRANDING ON USERS PERCEPTIONS OF AI- POWERED CHATBOTS

Daniela Langaro, Catarina Marques, Jazia Gharbi
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/442353
Download
Global Marketing Conference
2025 Global Marketing Conference at Hong Kong (2025.07)
p.159
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
BrandingChatbotsBranded Chatbots
Author
  • Daniela Langaro(ISCTE - Instituto Universitário de Lisboa and Business Research Unit (BRU-IUL), Portugal)
  • Catarina Marques(ISCTE - Instituto Universitário de Lisboa and Business Research Unit (BRU-IUL), Portugal)
  • Jazia Gharbi(ISCTE - Instituto Universitário de Lisboa, Portugal)