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ENHANCING MARKETING THROUGH THE INTEGRATION OF AGILE AND AI
Dorottya Sári, Tony C. Garrett
Language
ENG
URL
http://db.koreascholar.com/Article/Detail/442355
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Global Marketing Conference
2025 Global Marketing Conference at Hong Kong (2025.07)
p.161
글로벌지식마케팅경영학회
(Global Alliance of Marketing & Management Associations)
Keyword
Agile Marketing
Artificial Intelligence (AI)
Digital Transformation
Marketing Efficiency
Author
Dorottya Sári(Korea University, South Korea)
Tony C. Garrett(Korea University, South Korea)