KOREASCHOLAR

ENHANCING MARKETING THROUGH THE INTEGRATION OF AGILE AND AI

Dorottya Sári, Tony C. Garrett
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/442355
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Global Marketing Conference
2025 Global Marketing Conference at Hong Kong (2025.07)
p.161
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
Agile MarketingArtificial Intelligence (AI)Digital TransformationMarketing Efficiency
Author
  • Dorottya Sári(Korea University, South Korea)
  • Tony C. Garrett(Korea University, South Korea)